MYYEARBOOK.COM LAUNCHES VIDEO BATTLES, MYMAG AND A BRAND NEW DESIGN

Contact:

Jeannine Schechter
(310) 482-3461
jeannine@freshpr.net

comScore ranks myYearbook ahead of Bebo, Tagged, and Hi5 in the United States

(NEW HOPE, PA) July 10, 2007 -- myYearbook.com, one of the fastest growing social networks on the Internet and the only one started by two high school students, revealed new features and a new layout today -- a cleaner, more streamlined design that showcases Video Battles, Match, and myMag.

"It surprises a lot of people, but myYearbook is more popular in the United States than Bebo, Hi5, and Tagged in terms of uniques, according to the May comScore Media Metrix report," notes Geoff Cook, myYearbook CEO and older brother to the teenage founders. "We've seen pageviews increase 500% and new friend requests increase 2000% since just February of this year. We believe the changes we made today will set the stage for continued rapid growth."

"Today we launched Video Battles and myMag," announces Catherine Cook, the 17-year-old co-founder of myYearbook. "We already have tens of thousands of active Battles at any given moment and myYearbook is already the largest person-to-person Battles site in the United States. Expanding Battles to include Video was only natural. Now our users can battle over 'Battle of the Bands' or 'Best Lip Synch' or come up with their own categories."

myMag, meanwhile, is a new activity that transforms every interested member into a budding Internet author. Created by and read by myYearbook users, it's an online magazine with the slogan "It's All About You!"

"myMag is the future of magazines," states Catherine. "One-way media like traditional magazines are dying. myMag doesn't pretend to be a singular authority, but recognizes that the voice of the audience is the only voice that matters."

An astounding 10,000 new people join myYearbook.com every day and, in the course of a single month, generate more than 300 million page views exploring the site's unique features including "Match," which enables them to make new connections online; "Battles" where members battle for "Best Looking" or "Cutest Couple"; "Pimp" an all-out profile customization tool with all the glitters and animations anyone could ever want; and "myMag," where users sound off on issues like anorexia, cliques, relationships, and the fashions and foibles of their favorite celebrities. myYearbook.com's new, streamlined design will welcome greater numbers of people to the community with greater efficiency, and encourage members to invest more time in their online experience.