myYearbook Lands Digital Media Industry Veteran to Lead Business Development

Contact:

Stephna Davis
Dig Communications for myYearbook
415-367-4102 myyearbook@digcommunications.com

Focus on Leveraging Virtual Currency and US Distribution to Drive Value for Partners

(NEW HOPE, PA) March 2, 2010 -- myYearbook, the best place to meet new people and one of the 30 most-trafficked sites in the United States, today announced the appointment of Scott Levine as Senior Vice President of Business Development. Reporting to CEO Geoff Cook, Levine will partner with virtual currency sites, application providers, and media companies to advance myYearbook's vision of creating the best place to meet new people. Levine, who most recently led Corporate Development at Sony Music Entertainment as a Senior Vice President, assumes his role with myYearbook effective immediately.

Levine assumes responsibility for:

Currency Connect -- An initiative of leading social media companies to promote site registrations and drive daily active users through a virtual currency exchange.
myYearbook Platform -- Provides selected third-party application developers access to a large, engaged audience through deep integration into the myYearbook experience.
Media Partnerships -- Working closely with traditional media companies to integrate their content throughout myYearbook.

"I was attracted to myYearbook by their commitment to the user experience and to constant innovation. I look forward to expanding myYearbook's reach through partnerships. I am thrilled to be a part of a company at the forefront of social media and virtual currency," said Levine.

Levine's thirteen years of senior-level experience within the digital media industry plays well into this new growth path for myYearbook. At Sony Music, Levine led new digital business opportunities via content licensing deals, strategic investments, joint ventures and M&A, including the $260mm acquisition of Gracenote, the global leader of audio/video metadata & services. Prior to Sony, Levine was a vice president at General Atlantic, a global private equity firm, where he evaluated growth equity investments across digital media, consumer electronics and telecom sectors. Levine also brings experience from Verance Corporation where he negotiated millions of dollars of technology license agreements with top record labels and movie studios, as well as Liquid Audio, one of the earliest online music players.

"myYearbook successfully grew revenues 70% in 2009 to a $20mm revenue run rate with positive EBITDA and strong ARPU, as we focused on creating the core monetization engine," said Geoff Cook, CEO of myYearbook. "I'm excited in 2010 to grow our audience by focusing on long-term partnerships and viral growth. With his deep understanding of media and intuitive sense of product, Scott is a terrific addition to our team."

Levine holds an MBA from Columbia University and a Ph.D. in Electrical Engineering from Stanford University. Levine works in myYearbook's Manhattan office.