myYearbook Brings Live Feed Real-Time Location-Based Stream to the iPhone

Contact:

Stephna Davis
Dig Communications for myYearbook
415-367-4102 myyearbook@digcommunications.com

(NEW HOPE, PA) June 3, 2010 -- myYearbook, the best place to meet new people and one of the 25 most-trafficked sites in the United States, today announced the availability of its first iPhone application. Live Feed, a real-time location-based stream which receives over 1 million posts per day, is at the center of the new app. This free app can be downloaded from the iTunes Store here: http://itunes.apple.com/app/id372648912?mt=8.

The new myYearbook app takes advantage of the iPhone's GPS capabilities to display posts of members who share similar locations in the "Near Me" tab. Users also have the choice to filter Live Feed streams by: everyone on myYearbook, people near to them or only their friends.

The iPhone version of myYearbook Live Feed also makes use of the iPhone's camera and photo library. Unlike other popular social streams, Live Feed enables users to post photos as comments, as well as text. "The myYearbook app permits interesting photo storytelling," notes Geoff Cook, CEO of myYearbook. "You might see posts like 'What are you reading right now?' or 'What do you see?' and instead of text comments, our members use their iPhone camera to post photos into the stream."

Additional features of the myYearbook app include:

Registration: Sign up for a new account through the app.
Profile: Quick access to user profiles to see who viewed your profile, recent updates, and photos.
Friends: Browse friends' profiles, find new ones and respond to friend requests.
Messages: Send and receive messages from friends and have full access to all mail features.
Lunch Money: View Lunch Money balance -- myYearbook's virtual currency and recent Lunch Money transactions.
Gifts & Stickers: Spend Lunch Money to give gifts and stickers to your friends.

To download or learn more about the myYearbook app, visit the iTunes Store on the iPhone or online at http://itunes.apple.com/app/id372648912?mt=8. This app is also compatible with Apple's iPod Touch. myYearbook will launch an app with similar capabilities and functionalities for Android phones in the coming months.