Contact: Stephna Davis Dig Communications for myYearbook 415-367-4102 myyearbook@digcommunications.com

(NEW YORK) June 10, 2010 -- myYearbook, the best place to meet new people and one of the 25 most-trafficked sites in the United States, announced today it launched Celebrity Live Feed, a real-time stream featuring the latest entertainment newsfeeds exclusively from MTV and VH1 as well as content from over 50 A-list celebrities including Jason Derulo and Anberlin.

Launched in 2009, Live Feed is a discovery engine for meeting new people and playing fun games. Today Celebrity Live Feed further expands the stream experience by bringing entertainment news from MTV, VH1 and celebrities directly to myYearbook members.

"myYearbook's members can now access our exclusive music video premieres, get the latest buzz on their favorite MTV and VH1 shows including MTV's 'Jersey Shore' and VH1's upcoming 'The Ultimate Catch' with Chad OchoCcnco, and receive real time pop-culture, celebrity and entertainment news from thefablife.com and mtvnews.com -- all without ever having to leave the stream," said Kristin Frank, Senior Vice President and General Manager of MTV.com and VH1.com.

"myYearbook is the fastest growing social networking site in the U.S., receiving as many page views and total minutes as Twitter.com in the U.S.," said Geoff Cook, CEO of myYearbook. "Celebrities have begun to realize that our growing platform and membership demographics make myYearbook a fantastic destination for reaching their fans through social media. It won't be long before multiple celebrities on myYearbook have one million or more fans."

Celebrity Live Feed creates a 'Celebs' tab in its popular Live Feed service that enables the myYearbook audience to keep up with celebrities and ask them questions right in the stream. "Our goal in creating Celebrity Live Feed was to personalize celebrities and create an environment where they could engage authentically with our users," said myYearbook's Editor-in-Chief, Kate Heath. "We wanted to turn the traditional celebrity interview around and put the users in control of the questions."

Once celebrities create verified fan pages on myYearbook, their status updates are fed directly into myYearbook's Celebrity Live Feed stream, which are viewable on the site's highly trafficked homepage.

"It's great to be a part of myYearbook's Celebrity Live Feed -- it's so important to be connected to my fans who have supported me from the beginning," said R&B pop sensation Jason Derulo, just one of over 50 celebrities whose fan page launched with the site's newest feature.

Celebrities who joined Celebrity Live Feed for its launch receive a $2,500 donation towards the charity of their choice from myYearbook, which has given hundreds of thousands of dollars to an array of organizations through its charitable giving Causes application. "It's important for me to share causes that are close to my heart with my fans," said Stephen Christian, frontman of alt-rock band Anberlin and co-founder of non-profit Faceless International, "and myYearbook's Celebrity Live Feed allowed me to do that."