| Contact: | Stephna Davis Dig Communications for myYearbook 415-367-4102 myyearbook@digcommunications.com |
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(NEW HOPE, PA) July 20, 2010 -- myYearbook, the best place to meet new people and one of the 25 most-trafficked sites in the United States, today announced the new social media advertising offering called Live Feed at http://brand.chatter.com, and unveiled that "Got Milk?" from the Milk Processor Board, Six Flags, and MTV's "The Hard Times of RJ Berger" are the first brand advertisers to use the powerful platform. Live Feed openly connects advertisers to the 20 million members on myYearbook's Live Feed real-time stream and also offers ways to effectively extend any brand message to millions more users on other social networks. myYearbook is the first major social network to offer this type of targeted cross-network stream-engagement experience to advertisers.
Six Flags recently launched its "Rate Me -- Roller Coaster" Live Feed post. Live Feed users can comment and vote on 11 separate Six Flags roller coasters, all geo-targeted for local parks. This post is currently seeing over a 1% interaction rate and has added over 500,000 new myYearbook fans total with over 50,000 new fans in a single day.
"Live Feed performed extremely well for us," said Jackie Gagne, Director, direct and digital marketing for Six Flags. "The program delivered high engagement rates among our teen guests and provided a platform to promote local rides directly to the regional market in a truly interactive environment."
"Got Milk" launched its Live Feed campaign on May 25th with a sponsored post, enabling myYearbook members to style Lauren Conrad's new Milk Mustache ad by voting for their favorite look. Since the launch, Milk has generated over 30,000 comments and votes on its post and over 500,000 new fans to reach a total of over 650,000 fans on myYearbook.
"Taking the opportunity to be one of the first users of this new Live Feed feature is very exciting. We're thrilled with the level of interest we're seeing from our post. Having Milk's message integrated into the daily lives of the myYearbook members and seeing them choose to engage with us has been very valuable," said Miranda Abney, Senior Marketing Manager, Teen Consumer Target at Milk.
MTV's "The Hard Times of RJ Berger" performed exceptionally well generating an over 1% interaction rate with 50,000 comments and votes while garnering more than 300,000 fans in June.
"Leveraging myYearbook's new product, Live Feed, helped promote the premier of 'The Hard Times of RJ Berger,' says Damon Burrell, VP, Consumer Marketing at MTV. We wanted to introduce myYearbook's audience to the show's main character in a way that was authentic to usage of the site. We aimed for engagement and familiarity with RJ first and tune-in connection later. We are excited to generate close to a quarter million RJ Berger fans on myYearbook, in less than two weeks."
Brands on myYearbook
Brand messages are delivered into the top of the Live Feed real-time stream and blend seamlessly with member status posts. The sponsored posts are open for members to 'fan' the brand or join the discussion through comments, by clicking links and sharing a brand's message. Brands can get members' attention through popular Live Feed games such as AskMe, RateMe, 2 Truths & a Lie, and Polls. These games establish the conversation and open the door for two-way communication by encouraging dialogue and engagement. In addition to appearing at the top of the stream, Live Feed ads also include a graphical branding unit as part of the post.
Through Live Feed targeting, advertisers are able to micro-target an audience based on age, location, gender and key influencer behavioral categories.
The Conversation Continues on Other Social Networks
Live Feed offers advertisers a way to expand their social media reach. Advertisers can use Live Feed to reach members' social graphs on other social networking sites including Twitter. When myYearbook members are interested in a brand or branded message they can easily share it with their Twitter followers with one click. The brand advertiser pays on a cost-per basis: